Highlights from ContentCon.

• Real-time engagement data and audience insights for both known and unknown visitors. The ability to easily create audience profiles and segments out-of-the-box. 

• A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly. 

• Utilizing AI for content creation.  

  • https://www.contentstack.com/ platforms/ai 
    Allow AI to generate user profiles and customization by incorporating multiple data streams. 

• High level, this appears to be an offering to counter Optimizely’s campaign and marketing capabilities. 
  https://www.contentstack.com/ composable-dxp 

• Contentstack AI translation integration looks to take market share in the Translation industry. 

• Contentstack partnering with Google Cloud's Vertex AI tools like Automate Connector for AI Search 

  • Question, will this be a major competitor to Algolia?  

• Vercel v0 for Vibe Coding UI generation and component registration. 

  • Git hub integration for team iteration. 

  • https://v0.dev/ 

• Developer labs ranged from high level AI integration to hands-on basics on content modeling and data migration.  

• Cloudinary AI for transforming basic product photography into personalized background and foreground elements.  

• Taryn Southern generative AI demonstration of image, video and music generation was interesting.  

  • https://tarynsouthern.com/ 

  • https://www.instagram.com/ tarynsouthern/ 

• Brandi Chastain, Olympic and world cup soccer champion, gave a great inspirational speech. Very team orientated.  

  • Cited engagement advances on their website for Bay FC Women’s Soccer website, developed on Contentstack. 

  • https://bayfc.com/ 

Overall, it was a fun and well-organized event.   A fair amount of AI fear. Number one focus for almost all vendors.  Based on potential client conversations, there are a lot of opportunities in digital transformation from legacy CMS systems to a modern MACH tech stack. 

• #1 question is AI integration for speedy transformation. 

• How can AI be used to manipulate data during ingestion?

• How can AI be used to speed up content generation?

• How can AI be used to reduce costs in photography, product descriptions and content creation.